Advertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals with brands. …read more Source:: Open Source S
Tag: advertising
Twitter’s advertising, data revenue climbs in Q3
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•With its stock price soaring Thursday morning, Twitter has finally shifted investor focus away from user numbers and on to platform monetization. …read more Source:: Open Source S
AR advertising is an intrusive, cross-platform mess. Can this startup help?
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•CameraIQ is hoping to declutter the sensory assault of AR advertising, even as it unlocks cross-platform ad serving. …read more Source:: Open Source S
Top Google advertising exec departs
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•Google’s $100 billion digital ad business is coming under new leadership, as Sridhar Ramaswamy steps down to join a VC firm …read more Source:: Open Source S
Mozilla pulls Facebook advertising after Cambridge Analytica scandal
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•The browser maker takes issue with Facebook’s default privacy settings. …read more Source:: Open Source S
IDG Contributor Network: Is Windows 10 an operating system or an advertising platform?
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•By Jim Lynch Is Windows 10 an operating system or an advertising platform? Windows 10 has certainly gotten its share of lumps since it was released. Some users really liked it, while other detested …read more Source:: OpenSource