Apple tends toward what it sees as the high ground. Its latest self-justification, though, may not be too persuasive. …read more Source:: Open Source S
Tag: marketing
Apple may soon take marketing to new depths
by
•The latest rumors surrounding Apple’s new over-ear headphones give a whole new meaning to, well, meaning. …read more Source:: Open Source S
Virgin Media exposes data of 900,000 users via unprotected marketing database
by
•UK telephone, television, and internet provider Virgin Media discloses data leak. …read more Source:: Open Source S
Make your email marketing sing this holiday season
by
•Find out how to make email marketing work the very best in Q4. …read more Source:: Open Source S
IBM’s Watson Marketing breaks off into separate company
by
•On its first day as a standalone business, the new company says it’s mature yet agile enough to take on major competitors like Adobe, Oracle and Salesforce. …read more Source:: Open Source S
Salesforce intros Pardot Business Units for enterprise marketing teams
by
•The new feature gives large companies with sub-brands or multiple geographies more insight into what other parts of the organization are doing. …read more Source:: Open Source S
Accenture acquires Droga5 as it continues to meld technology, data, content and marketing
by
•Accenture Interactive aims to reinvent the agency model as it blends data, technology and creative to woo CMOs. …read more Source:: Open Source S
809 million records exposed by email marketing giant
by
•All you needed to access the records’ database was an Internet connection. …read more Source:: Open Source S
Apple’s iPhone XR: Bad marketing or sneakily clever?
by
•Do people know what the iPhone XR is for? Or is it serving its purpose, as one study suggests, in attracting Android users? …read more Source:: Open Source S
Adobe adds new email marketing features to Campaign
by
•The software giant said the cloud update aims to serve the roughly 50 percent of consumers that say they still prefer to receive brand offers via email. …read more Source:: Open Source S